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WEBSITE DESIGN
ENGAGING WEBSITE DESIGN
When it comes to your most important sales tool—your website design–Artistic Vision believes that attention-grabbing visuals and compelling messaging encourages visitors to look further than the homepage. Our goal is to capture their interest, allow them to find the information they're looking for quickly and easily, then stay awhile and view all of your service offering. The ultimate goal is to compel visitors to take action, contact you, and become a customer. Artistic Vision Graphic Design in Rochester, NY, has been assisting businesses develop successful websites for over 25 years. Creating effective websites with visual impact, just the right amount of movement to keep visitors engaged, content with SEO tactics built in, and helping you convert visitors into customers is our passion.
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Combining a successful website design with search engine optimization (SEO), and purpose-driven marketing strategies (email marketing, social media marketing, traditional marketing materials, etc.), will help your overall results. The good news is that you can track your return on your investment for Internet marketing strategies through analytical data so that adjustments can be made to improve results.
FEATURED WEBSITES
BRANDING & YOUR WEBSITE
Your logo, key messaging, and overall branding of your business reflects the intrinsic values of your business and appeals to your target audience. And, if you bring us an existing logo that's not going to do just that, we will develop a new well-designed logo for you that better reflects the services and products you offer. Your website will be designed with graphics that are based on your new logo and messaging that drives your value proposition.
If you are looking for a unique, well-branded, visually engaging website that will be visible in search engine results pages, contact us to set up an appointment. We'll design a new website for you with the goal of transforming visitors into customers.
SEARCH ENGINE OPTIMIZATION (SEO)
What good is investing in a great looking website if no one can find you on search enine results pages (SERPS) when a potential customer is looking for the types of services you offer? Statistics show that 92% of people looking for a business or service turn to the Internet and Google for recommendations. That's why it's vital to incorporate SEO tactics into your website and all digital marketing efforts. Artistic Vision will use SEO strategies and tactics throughout the development your website to help you get FOUND on the Internet. After launch, we'll use SEO and Internet marketing tactics to drive traffic to your site, measure the results, make adjustments as necessary, and continue to raise your rankings in search engine results pages.​​
Increases
Visibility on the Internet
Why is
is Extremely Vital
Improves
Competitive
Edge
OUR WEBSITE DESIGN PROCESS
STEP 1: DISCOVERY – We'll ask the right questions, discover the purpose of your site, learn who your target audience is, gather the information and imagery that are required, and determine what type of functionality you'll need. We learn what your vision and goals are for your website and work hard to make them happen.
STEP 2: STRATEGY DEVELOPMENT – We'll take what we have learned and develop a strategy for your website design. Designing a sitemap and finalizing your website's functions and features are the next steps. We'll review your content and provide copyediting if needed. Search engine optimization (SEO) tactics will be discussed and implemented, as well.
STEP 3: WEB DESIGN – We will create several design concepts of your homepage for your review to determine the look and feel of your site. Once the website design has been chosen, an secondary page, as well as any other unique pages will be designed to coordinate with the chosen homepage. Color motif, graphic design elements, and navigation structure will be finalized. At this time, your content is required. Copyediting is available if needed.
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STEP 4: WEBSITE DEVELOPMENT – Artistic Vision will design your website on a platform that allows for easy alterations and ultimate creativity in the design aspect of your website. SEO techniques will be implemented throughout the frontend and backend of your site. For larger, more complex, data-driven websites, Artistic Vision will handle all aspects of the design of your website and will collaborate with trusted partners for custom programming.
STEP 5: WEBSITE LAUNCH – Pre-launch approval is followed by testing your site for appearance and functionality to ensure that it will be viewed properly on all major web browsers. After your final approval, your site will be launched.
STEP 6: THE DRIVE – Having a great looking website is just the beginning. Driving the right audience to your website is the next vital step for a successful website. Artistic Vision will strategize and implement a digital marketing plan, which may include social media, public relations, link building, content marketing, ongoing SEO tactics, and more.
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STEP 7: WEBSITE MAINTENANCE – Regular, ongoing website maintenance is essential to keep your website relevant, ensure that search engines have new SEO-laden content with which to index your site with (and rank you higher in SERPs), check your website for issues encourage continued traffic. A monthly fee is required and pricing is based on the size of your website and how important it is for you to see continuous traffic to your site and generate new business.
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